Born and raised in Rome, Italy, loving bicycle riding since my infancy. Close to graduation from engineering school I left my studies to pursue my passion for mountain bikes. All I wanted was a job that allowed me to harness my love for the sport combined to mastering the business side of it and to traveling. I worked in the industry ever since, firstly cutting my teeth in retail, and subsequently moving on to developing a sales network for the Scottish apparel brand Endura in Italy. I left that position after six years to become Promotions Manager of the cycling division of Alpinestars, and by that embraced a new challenge in marketing for another three years. Right now shaping a newborn business that I wanted to start for long…

Born and bred in Rome, Italy, with a background in communications and a passion for sports and writing. I gradually realized that writing stories for Italian magazine was a good funding scheme for my love of mountain biking, and when taking pictures fell into the equation, I realized it could become a job – albeit one you often had to explain twice. After years of multi-tasking around the world as an editor, photographer and World Cup team road manager, I moved to Germany to join the SRAM MTB marketing team. After four years I jumped across the pond, headed to Colorado Springs, USA, to become the Brand Communications Manager for RockShox. In July 2017 I’ve began a new chapter in my professional life, the one you are reading right now…