Concepting, organization and management of a one-day press experience for the full range of Yamaha eBikes, taking place at the Yamaha Motor Europe facility in Gerne di Lesmo, Italy.
- Concept and budgeting of the event within executional mandates set by client (location, timing, topics).
- Media selection and invitation.
- Locations, hospitality and rides scouting and selection.
- BCA staff at the event included ride guides, mechanics and media crew.
- On-site preparation and management of the event.
- Media tracking and follow-ups for product testing.
