ROAD BIKE CONNECTION SPRING 2024 - 5

BRANDS EVENT GUIDE – ROAD BIKE CONNECTION SPRING 2025

All the important information needed for your participation in our Road Bike Connection Spring event. PLEASE DO NOT SHARE!

Table of Contents

TRAVEL AND ARRIVAL

FLYING

The closest international airports are Roma (FCO) located about 2h30′ from the venue by car, and Pisa (PSA) which is about 1h30′ away. Please note that BCA does not provide transportation from these airports to the event’s venue, so please make sure to have your own arrangements (rental car or train to Follonica – the nearest station).

DRIVING

Tenuta Il Cicalino is just outside the town of Massa Marittima (GR), Toscana, Italy.

Google Maps link of exact location of Tenuta Il Cicalino: https://goo.gl/maps/3aaXDc8y9uBEK1547

Please communicate any travel and arrival delays promptly to BCA staff.

 


SETUP AND TEARDOWN INFORMATION – MEETING AND DEMO AREAS

SET UP INFORMATION

Your apartment will be available for you on Monday the 17th of March from 2:00pm onwards.
Upon your arrival please go straight to the reception desk at the Tenuta Il Cicalino.

Once checked in you will be able to move your products into the living space of your unit and set up the demo area outside.


LIVING ROOM – MEETING AREA

Your apartment’s living room will be used for product display and meetings with journalists.

ROOM SIZE approx. 15 sqm

FURNITURE

One table with 4 chairs

One couch with 2 places

Shelves and cupboards

In case you would like to bring your own drinks/snacks for the meetings each unit has a fully equipped kitcken (w/electric range, plates, cups and cutlery) and refrigerator.

WE RECOMEND BRINGING FLAGS OR BANNERS TO BE PLACED OUTSIDE YOUR UNITS FOR ADDED VISIBILITY


It’s entirely up to you how to brand/merchandise the space but we recommend finding simple/straightforward solutions that can be easily integrated with the room’s furniture. You can see examples of how this was done in previous events in the gallery below:

Setup must happen between 2:00pm and 6:30pm on Monday 17th of March.

DEMO AREA

The demo area (front parking lot outside the reception) must be set up between 2pm and 6:30pm on Monday March 17th. In case you have any special request please contact us in advance (i.e. electricity, etc.)

NOTE: a bike wash station will be set up close to the demo area. Secure indoor bike storage is in the main building, right next to the lobby (1-minute walk from the demo area)

Here are some examples of demo area setups from previous events:

TEARDOWN AND DEPARTURE INFORMATION

Tear down of product display or any other exhibition materials can start after lunch on Thursday the 20th and every space must be cleared before 7pm.

Your assigned apartment(s) must be vacated either by 7pm the night of Thursday March 20th OR on the morning of March 21st before 10am depending on your accommodation arrangements (please note that the extra night stay must be requested and booked with the organization prior to the event and paid separately).

PLEASE NOTE: your setup in the demo area must be able to provide demo products until the scheduled end of test riding on Thursday March 20th.


EVENT SCHEDULE

Monday, March 17th

2pm-onwards: arrivals and check-in

6:30pm: happy hour and event presentation (meeting room, Tenuta Il Cicalino)

7:30pm: dinner (restaurant, Tenuta Il Cicalino)

10:30pm: bar closes!

Tuesday, March 18th

7:00-8:00am: breakfast (restaurant – Tenuta Il Cicalino)

8am-1:00pm: meetings (please check your individual schedule)

1-2pm: lunch (buffet, restaurant – Tenuta Il Cicalino)

1:30-6:00pm: test riding

7pm: happy hour (bar, Tenuta Il Cicalino)

7:30pm: dinner (restaurant, Tenuta Il Cicalino)

10:30pm: bar closes!

Wednesday, March 19th

7:00-8:00am: breakfast (restaurant – Tenuta Il Cicalino)

8am-1:00pm: meetings (please check your individual schedule)

1-2pm: lunch (buffet, restaurant – Tenuta Il Cicalino)

1:30-6:00pm: test riding

7pm: happy hour (bar, Tenuta Il Cicalino)

7:30pm: dinner (restaurant, Tenuta Il Cicalino)

10:30pm: bar closes!

Thursday, March 20th

7:00-8:00am: breakfast (restaurant – Tenuta Il Cicalino)

8am-1:00pm: meetings (please check your individual schedule)

1-2pm: lunch (buffet, restaurant – Tenuta Il Cicalino)

12:30-6:00pm: test riding

7pm: happy hour (bar, Tenuta Il Cicalino)

7:30pm: dinner (restaurant, Tenuta Il Cicalino)

10:30pm: bar closes!

Friday, March 21st

7:00-8:00am: breakfast (restaurant – Tenuta Il Cicalino)

8am-onwards: departures


ATTENDING MEDIA AND SIZE SHEET

  • Cyclingnews
  • Cycling Weekly
  • Escape Collective
  • Velo
  • Bikeradar
  • Bikerumor
  • N minus 1 (James Huang)
  • Bici.PRO
  • Cyclinside
  • Andrea Ziliani (YT)
  • Top Velo
  • Vojo
  • ETNH.cc
  • Felix Testet Bikes (YT)
  • Wiener Verkher (YT)
  • RAW Cycling Mag
  • Grinta/Poggio

IMPORTANT – Please click here access the sheet with all the attending editors’ bike and clothing sizes, which will be updated regularly prior to the event: https://docs.google.com/spreadsheets/d/1ZbMRrEmmonLLqk55m-KCTSco9Wcg9SOs9fN2jmnfrzs/edit?gid=0#gid=0


TEST RIDING AND PHOTO/VIDEO SCHEDULE

Test riding schedule:

Tuesday March 18th, Wednesday March 19th from 1:30pm to 6:00pm, Thursday March 20th from 12:30pm to 6:00pm

Our media crew will be available on the short road and gravel loops from 1:30pm to 6:00pm (from 12:30pm on Thursday the 20th) – their position will be shared with the media through a WhatsApp group.

Photos will be uploaded daily on the BCA Dropbox.

Please work directly with the video guys for delivery of footage – either via USB stick or upload to Dropbox.